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Location Technology Stocks

Top Story

Retailers Go IP Geotargeting - Turning Internet Clients into Foot Traffic and More
  

Retailers Go IP Geotargeting - Turning Internet Clients into Foot Traffic and More | July 07

It's not enough anymore to just have a good supporting website to capture additional retail sales. The Web experience for individuals not only needs to be customized for the retailer's "frequent buyers" with regard to their buying preferences, but can now be specifically targeted based on their location, as well. Ace Hardware is using Internet Protocol (IP) geotargeting technology to immediately recognize its Web traffic to create a nearly hyperlocal experience for its Web visitors. Editor-in-chief Joe Francica explores the technology with executives from Digital Element and GSI Commerce.... Read More..

Also See:


All Points Blog - LBS Topics

Eight mobile LBS apps: Which for you?
Tue, 8 Jul 2008 06:00:00

Loopt Launches Web, taxi-based videos to build the brand
Mon, 7 Jul 2008 07:09:02

LightPole Wants You to Know...
Mon, 7 Jul 2008 06:00:00

Podcast: Location Determination Goes Hybrid
Tue, 1 Jul 2008 01:00:00

TA Chief: There Will be iPhone Turn by Turn Directions
Mon, 30 Jun 2008 09:46:44

Nrme: Geofencing for messages
Fri, 27 Jun 2008 09:20:51

LBS Apps for Android Run Into Delays
Mon, 23 Jun 2008 08:47:54

Virtual Sticky Note
Fri, 20 Jun 2008 06:49:56

Just because we can track something in motion using GPS...
Thu, 19 Jun 2008 07:54:28

Nuvifone Update
Thu, 19 Jun 2008 06:00:00

Articles

Podcast: Location Determination Goes Hybrid
July 01

Skyhook announced a hybrid location determination software solution that can tap into GPS, Wi-Fi, and cell towers to locate devices. What does that mean for knowing where you are anytime, anywhere? Is... Read More..

Naming Names
June 26

On Monday, Nokia reported it would acquire Plazes for an undisclosed sum. Plazes is reasonably well-know in the geospatial arena for its location-tagged messaging offering. Outside our community, Plaz... Read More..

Podcast: Who is #1 in GIS...and Does It Really Matter?
June 16

Who's #1 in GIS? How big is the GIS market? Is the impact of Google affecting the sales of GIS vendors? These questions are asked all the time and the answer is...nobody really knows. But more to the ... Read More..

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Location Based Services: Maximising Revenue and Engaging the Consumer will focus on consumer acceptance, mass uptake, and revenue acquisition within the context of the very latest industry developments. Packed with case-studies, open panel discussions, and practical guidance on tackling the most recent location based services challenges, this inspiring information source is the place to share knowlegde with leading industry experts. Join us on September 3 and 4, 2008 in London at this unrivalled event http://www.location-basedservices.co.uk
 

Polls

The NAVTEQ and Tele Atlas acquisitions are closing. What's the single most important impact this will have on products from these companies?
Cost of data will rise
More mobile content will be available
Better integration with mobile navigation devices
Location-based advertising will become more effective
Local Search will be optimized
Better street accuracy
Competition for more and better international data will increase
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