Deploying Successful Location Based Servicesin the Latin American Region September 17th 2009
Location Based Sservices represent one of the most promising drivers for revenue generation for service providers in the Region. The possibility of having access to geographic data in real time provides both accrual information and entertainment, and at the same time it generates new business opportunities such as direct marketing; services such as parental control and personal security. According to eMarketer, in the year 2012, there will be more than 63 million of services around the world based in localization services.
